AstraNova Mission Identity is a conceptual branding and visual design project for a fictional private space mission. The goal was to reimagine how aerospace branding could feel in the modern era less institutional, more emotional, and rooted in the awe of human ambition.

The visual direction centered on the contrast between fragility and strength. We used light, reflection, and slow-motion 3D sequences to communicate the tension between isolation and discovery. The identity system extends across mission badges, capsule markings, digital dashboards, and motion pieces.

Close-up of astronaut with reflections on helmet visor
Astronaut looking upward inside helmet with glowing light
Close-up of astronaut with reflections on helmet visor
Astronaut looking upward inside helmet with glowing light
Close-up of astronaut with reflections on helmet visor
Astronaut looking upward inside helmet with glowing light
Astronaut seated in training chair wearing space suit
Astronaut standing on lunar surface under dim light
Astronaut surrounded by blurred crowd in black and white
An astronaut posing in white elegance suit next to a frame
Astronaut seated in training chair wearing space suit
Astronaut standing on lunar surface under dim light
Astronaut surrounded by blurred crowd in black and white
An astronaut posing in white elegance suit next to a frame
Astronaut seated in training chair wearing space suit
Astronaut standing on lunar surface under dim light
Astronaut surrounded by blurred crowd in black and white
An astronaut posing in white elegance suit next to a frame