Terms of Reality is a conceptual outdoor communication experiment exploring the intersection between surveillance, psychology, and modern design. The project reimagines how visual language can manipulate emotion in public space, how a single sentence can shift awareness in the middle of a crowd.
“Whose eyes are watching now?”, “Are you hearing voices again?”,
“Terms & conditions apply.” Each message challenges the boundary between viewer and system, echoing the silent tension of being seen.
Visually, the art direction uses cold light, high contrast, and motion blur to capture the isolation of digital cities. Every frame feels like a glitch in routine, a moment where design becomes self-aware. The result is an emotional study of control, repetition, and quiet rebellion in a hyper connected world.
